You might expect that the title of this campaign would appeal to me – and it does. So does the purpose.

Launched for World Mental Health Day, #IAMWHOLE is fronted by Jordan Stephens, the hip hop star from Brighton –  one of the Rizzle Kicks duo – who lost someone to suicide and who’s had his own mental health issues, too.

He wrote a song called ‘Whole’ about his own “spiral into depression” and when NHS experts heard it they thought it could help young people tackle the stigma that still exists around talking about these issues. The campaign is a partnership between YMCA and NHS, and started off at YMCA’s Right Here project in Brighton.

Other celebrities currently supporting it are James Corden, Dermot O’Leary and Ed Sheeran.

The campaign aims to encourage everyone to:

  • Challenge the harmful language we use to describe mental health difficulties so that young people can ask for help without worrying about negative labels
  • Show support by joining in and by posting ‘circle on hand’ selfies in support of the anti-stigma message

and young people, particularly, to:

  • Ask for support from friends, parents, teachers, GPs or youth workers
  • Find and get help by visiting – a UK mental health services directory for young people created by YMCA’s Right Here project in partnership with other groups in Brighton and Hove