I’ve written about food waste before (War on Waste and Hugh’s War on Waste: The Battle Continues) because I think it matters.

These days it’s so easy to be drawn into buying only the fruit and veg that look ‘pretty’, that conform to a standardised idea of what they ‘should’ look like.

So I was really pleased to read at this week, that sales of wonky fruit and veg have been an important element in the current success of the UK supermarket, Morrisons.

They sell the “wonky greengrocery” at a lower price than the ‘prettier’ versions so it’s a win-win for the company and its customers.

potatoes-3098865_1920Or, perhaps we could say it’s a win-win-win-win …

for the company … it’s customers … its suppliers

… and for the environment as a whole.

Keep it going folks…