I’ve written about food waste before (War on Waste and Hugh’s War on Waste: The Battle Continues) because I think it matters.
These days it’s so easy to be drawn into buying only the fruit and veg that look ‘pretty’, that conform to a standardised idea of what they ‘should’ look like.
So I was really pleased to read at theguardian.com this week, that sales of wonky fruit and veg have been an important element in the current success of the UK supermarket, Morrisons.